Types of digital marketing part 2
Digital marketing is a pool of topics inside! To choose the most suitable type, it requires a lot of research to guarantee the correct choice. The types not mentioned in the previous article are less famous than the others. However, they are not any less important to digital marketing agencies and marketers. They go as follows, Search Engine Marketing (SEM), Pay-Per-Click(PPC), Affiliate Marketing, Instant Messaging Marketing, and Television Advertising. Let’s go through each type and explain their importance.
Search Engine Marketing(SEM):
Let’s start with another type that works best with SEO is Search Engine Marketing (SEM). This term describes a form of internet marketing that aims at boosting website traffic using paid advertisements. This method increases the visibility of your website through paid ads like google ads, Adwords, and Bing ads. It is effective to grow your business, mixing it with SEO to ensure the most qualitative results.
Similar to SEM, Pay-Per-Click advertising (PPC) is a type of digital marketing that depends on the payment perspective. Simply put, marketers only pay money when customers click on their ad. So, they are basically buying visits, opposite to the SEO, where you adjust your content to improve the results. It can also include display advertising and affiliate advertising.
Affiliate marketing is when two businesses or marketers collaborate together to receive a commission or generate traffic. It basically works when customers visit the external link of your website. Every time a purchase is made, a commission is received. This’s why it is one of the effective methods that generate a lot of profit.
Instant Messaging Marketing:
Although this type is not common among digital marketers, it is effective and can serve well especially during the COVID-19 circumstances. It is called Instant Messaging Marketing, where you connect and message your audience directly. Make use of different messaging platforms, including WhatsApp and Messenger. This method has proven its reachability and effectiveness, achieving your business goals.
Television Advertising is among the famous old school marketing. Most people spend an average of 5hours/day watching TV. So, delivering your message through TV can be efficient, if done right. Use the right tools and visuals to attract your audience and you’re good to go! Additionally, videos have a great influence on people’s minds. Work on the message you want to deliver, launch it to the world, and it will stick in the minds in no time.
Rise with your firm:
Get ready to shine! Choose the most suitable digital marketing technique according to your target audience, message, and products/services. Book our digital marketing package and our professionals will choose what effectively fits your business. Don’t miss your chance to be on the top and let us do the hard work for you!
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